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Home | Internet & Businesses Online | Ppc Advertising ...What a ton of pressure when it's your business funds that are being spent! So, here's a quick tip from a 10-year veteran of the PPC marketing game, and an easy way to up the ROI you get from Adwords: A crucial element of Adwords account is how well you have your Adgroups organized. Don't fall into the vicious mistake of only creating a few of adgroups per campaign and then stuffing them withthousands of keyword phrases and hoping for the best. If you do this, you're asking for trouble! Trouble in that this is like giving Google permission to "gouge" you, and you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores. Remember always, "relevance" is the key to unlocking Adwords! Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups. For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it! Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords! After you "break out" the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads. Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR! Article Source: http://www.articlewheel.com
Kirt Christensen delivers highly-profitable Adwords management, managing over half a million dollars of yearly spending for clients that rave about him! www.ManageMyPayPerClick.com
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