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1- Strengthen customer relationships Having plans and proven processes in place to effectively handle every customer's requests. 2- Central customer's database A centralized database shared among all the concerned departments and staff with all customers' requirements based on a full recorded history, to enhance the relationship between the organization and their customers. 3- Systematic use of information The organizations' CRM will be responsible for: - Capturing all the internal and the external customer service to play a pivotal roll in achieving "The organization" Sales and Marketing objectives. - Database of customer information from every interaction. - Analysis of past customer behavior to predict future behavior. - Ability to match offers to customers. - Continuous re-evaluation of offer, transaction and customer use over time. 4- Through on-going dialogue - The organizations' CRM allows for real-time responses and 1:1 dialogue (CRM online support with the contact center). - Listening crates sense of intimacy with the customer. - Enable customized offers and messaging 5- Increase and ease the organization approaches Gaining new customers and better environment for cross selling and up selling. Introduce a better lead management module and approach. 6- Marketing and sales planes Utilize and enhance the marketing and sales planes and campaigns based on the CRM facts and figures. Business crm solutions Objective - Provide an excellent service to Customers - Maintain an accurate and updated customer's information and requests. - 360 degree view to the customers database by all the customer touch points. - Helps the sales and marketing on the future planning and expansion. - Increases the up sales and cross sales opportunities CRM Benefits and overall Business value 1 - CRM Operational Values and benefits - Meet all operational commitments of The organization and to fulfill the intrinsic requirements of existing customers - Ensure an approved predefined procures for all the operational processes to be followed - Build world class customer services that caters to unique requirements of demanding customers - Better understanding for customers' needs 2 - CRM Sales values and benefits - Increase the number of potential customers under the organizations' umbrella. - Having automated dynamic sales processes in place. - Increase the number of leads through different channels, and new opportunities. - Ensure all the sales leads to be attended. - Cross Selling and Up Selling Options. 3 - CRM Marketing Values and benefits - Track all kind of marketing campaigns response and measure their efficiency. - Generate focused campaigns based on the CRM inputs. - Get full and updated information about the organizations' customers and the positional customers. - Allow long term plans. Copyright (c) 2008 Hani Masgidi Article Source: http://www.articlewheel.com
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